Go Online for Premium Cattle

Gone are the days when cattle buyers selected animals based on breed or lineage. Today, they're looking for stock that comes with a database of information as detailed as age, source, health history and genetic profile. These value-added cattle are in demand by market segments all along the livestock production chain, from packers to retailers.

How do livestock producers find buyers for their premium cattle? The same way buyers find information-rich cattle. They go online to CattlePost.com.

Cattle Post™ is one of the many services of Global Animal Management (GAM). GAM is a forerunner in the development of electronic products and services for the capture and management of information about individual animals or groups of animals. In fact, the company was the first to have a USDA-interim-approved identification database with electronic ear tags approved by the USDA.

Many of the cattle listed on Cattle Post include Tri-Merit® cattle and cattle profiled with IGENITY®. Tri-Merit is GAM's online database service that provides verification of age, source and health protocols. IGENITY, the beef industry's most powerful and comprehensive DNA profile, includes analyses for 15 economically important traits and genetic abnormalities. Cattle Post allows buyers to find livestock that carries the right combination of characteristics and management inputs.

Cattle Post is offered free to Tri-Merit and IGENITY customers, providing them with an online "sale barn" for their cattle. Anyone who is in the market to buy or sell livestock can access the site.